// add this before event code to all pages where PII data postback is expected and appropriate
ttq.identify({
"email": "", // string. The email of the customer if available. It must be hashed with SHA-256 on the client side.
"phone_number": "", // string. The phone number of the customer if available. It must be hashed with SHA-256 on the client side.
"external_id": "" // string. Any unique identifier, such as loyalty membership IDs, user IDs, and external cookie IDs.It must be hashed with SHA-256 on the client side.
});
ttq.track('ViewContent', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
ttq.track('AddToWishlist', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
ttq.track('Search', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "", // string. The 4217 currency code. Example: "USD".
"search_string": "" // string. The word or phrase used to search. Example: "SAVE10COUPON".
});
ttq.track('AddPaymentInfo', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
ttq.track('AddToCart', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
ttq.track('InitiateCheckout', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
ttq.track('PlaceAnOrder', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
ttq.track('CompleteRegistration', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
ttq.track('Purchase', {
"contents": [
{
"content_id": "", // string. ID of the product. Example: "1077218".
"content_type": "", // string. Either product or product_group.
"content_name": "" // string. The name of the page or product. Example: "shirt".
}
],
"value": "", // number. Value of the order or items sold. Example: 100.
"currency": "" // string. The 4217 currency code. Example: "USD".
});
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Month: October 2026
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